Like their product mascot cousins of branding past (Elsie the Cow, Charlie the Tuna, Tony the Tiger, etc.) this new breed of animal logos really stand out. It's not rocket science. Which are you more (Bottle Rocket Art)
Is there a difference between older logos and more recent logos in the use of type/text vs design/graphic image? This logo is very traditional. I find that modern logos tend to be very simple and symbol based, while older logos are more text based.
Love the simple illustrated water and geometric shape. It's got depth as well, as you start to realize that the simple hexagon is a shape//// I like the water like effect that's around the floating bolder.