Kathrine Rathky Frederiksen
colour crazy + j.crew
J.Crew colour library. According to research, 85% of shoppers point to color as the primary reason they buy a particular product. All creative and functional elements of a design are essential to its successful outcome but when designers/companies put as much passion into the colour department as the sales department, doing so can only benefit creative success and, in turn, the financial bottom line.
Web Server's Default Page
Nuna™ - Out of this World. Nuna is a revolutionary popsicle developed exclusively on a sustainable bamboo stick. Beautifully designed and manufactured by an international group of experts. Comprised of all natural ingredients in an explosive variety of fresh flavours, each formulated by award winning and internationally acclaimed master chef Heiko Antoniewicz. The unique one of a kind form evolved from the minds of architect Manu Kumar and designer Stefan Gandl.
Raw Color by Raw Color A visual research about vegetables and their powerful color. Vegetables are dismantled and purified to their visual essence 'RAW COLOR'. The harvested color is captured by a new process preserving their intensity on color cards. Categorized by shades and families a new map is created which shows their beautiful diversity. This projects reinterprets the vegetable and puts it into new context.