The fact that this label folds out like a book and probably has information about the company inside, it really unique and inventive. They get to keep a simple design, but go more in dept once you untie the knot.
This bottle of probably alcohol is shaped to allow for you to hold it within the groves of the bottle. Its a novel idea but how are people with weird hands supposed to hold it, sorry Mr president but even your alcohol bottle is rejecting you.
Edelbrand Series packaging design by Espacioblanco (Germany) . I like the shape of this bottle and the bright design at the bottom. I think purple represents wealth so i guess this is an expensive beverage.