Some questions to help you start understanding & identifing some of your core values
SWOT Spectrum - An alternative to traditional SWOT Analysis | Franz Zemen | LinkedIn
BABOK Guide v3 - Business Analysis Framework (aka Turtle) with relationships and context of: Stakeholders, Value, Contexts, Solutions, Changes, Needs.
Any business or business model goes through a life cycle, & each stage requires a different approach. Businesses are usually created in the visionary or shaping quadrants of the strategy palette and tend to migrate counterclockwise through adaptive and classical quadrants before being disrupted by further innovations and entering a new cycle, although the exact path can vary - HBR