Search Results Design: Best Practices and Design Patterns
Design Guidelines, Ux Design, Design Patterns, Best Practice
Content can be played directly from the results page at BBC at major online retailers such as Sainsbury’s or Tesco, it is possible to add items to the shopping basket directly from the search results page. And at the BBC, we can play video and audio clips with a single click.
Deep links in search results at Yahoo! if we know what type of page we are looking for, we can take other types of shortcuts. By offering deep links to key pages within popular sites, the major web search engines invite us to skip home pages and navigate direct to content that would otherwise be buried deep within a site’s structure.
Search result previews at Bing Bing, for example, uses previews to provide further detail in the form of extended snippets, popular links, contact information, and so on. Google provides a snapshot of the page with key passages highlighted and displayed in callouts. By being accessible on hover, they provide on-demand access to further detail without interrupting our flow. With previews, we get to see the trees without leaving the woods.
Search results as map locations in the mobile context And for mobile, almost everything changes: it’s important to keep the snippets short, but more importantly we need results that reflect our spatial location. Here, maps become the natural medium for search results, placing each result in its geospatial context.
Extended support for query reformulation on the Carzone zero results page Classified ad site Carzone, by contrast, not only provides clear messaging and useful advice, but also the means to directly address the issue by removing the non-matching search criteria: