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Search Results Design: Best Practices and Design Patterns

Search Results Design: Best Practices and Design Patterns

Content can be played directly from the results page at BBC    at major online retailers such as Sainsbury’s or Tesco, it is possible to add items to the shopping basket directly from the search results page. And at the BBC, we can play video and audio clips with a single click.

Content can be played directly from the results page at BBC at major online retailers such as Sainsbury’s or Tesco, it is possible to add items to the shopping basket directly from the search results page. And at the BBC, we can play video and audio clips with a single click.

Recommending a search result at Google    search results aren’t restricted to being passive vessels for communicating information. Quite the contrary: they can become active elements, inviting interaction and direct manipulation. At Google, for example, we can recommend a particular result and share it with colleagues by using the ‘+1’ button.

Recommending a search result at Google search results aren’t restricted to being passive vessels for communicating information. Quite the contrary: they can become active elements, inviting interaction and direct manipulation. At Google, for example, we can recommend a particular result and share it with colleagues by using the ‘+1’ button.

Deep links in search results at Yahoo!    if we know what type of page we are looking for, we can take other types of shortcuts. By offering deep links to key pages within   popular sites, the major web search engines invite us to skip home pages and navigate direct to content that would otherwise be buried deep within a site’s structure.

Deep links in search results at Yahoo! if we know what type of page we are looking for, we can take other types of shortcuts. By offering deep links to key pages within popular sites, the major web search engines invite us to skip home pages and navigate direct to content that would otherwise be buried deep within a site’s structure.

Search result previews at Bing     Bing, for example, uses previews to provide further detail in the form of extended snippets, popular links, contact information, and so on. Google provides a snapshot of the page with key passages highlighted and displayed in callouts. By being accessible on hover, they provide on-demand access to further detail without interrupting our flow. With previews, we get to see the trees without leaving the woods.

Search result previews at Bing Bing, for example, uses previews to provide further detail in the form of extended snippets, popular links, contact information, and so on. Google provides a snapshot of the page with key passages highlighted and displayed in callouts. By being accessible on hover, they provide on-demand access to further detail without interrupting our flow. With previews, we get to see the trees without leaving the woods.

Search results displayed as thumbnails on Google mobile web    But search results don’t have to be text at all. If our goal is to re-find a previously known item, it may be quicker for us to view them as a set of thumbnails, flicking through them in sequence. When we know exactly what our target looks like, we can rely on recognition rather than recall to find it.

Search results displayed as thumbnails on Google mobile web But search results don’t have to be text at all. If our goal is to re-find a previously known item, it may be quicker for us to view them as a set of thumbnails, flicking through them in sequence. When we know exactly what our target looks like, we can rely on recognition rather than recall to find it.

Search results as map locations in the mobile context    And for mobile, almost everything changes: it’s important to keep the snippets short, but more importantly we need results that reflect our spatial location. Here, maps become the natural medium for search results, placing each result in its geospatial context.

Search results as map locations in the mobile context And for mobile, almost everything changes: it’s important to keep the snippets short, but more importantly we need results that reflect our spatial location. Here, maps become the natural medium for search results, placing each result in its geospatial context.

Highly detailed product listings at Comet    Comet, where each individual result extends to over 300 pixels in height. Consequently, in many cases it is not possible to view more than two or three results at any one time. In practice, we need a balance that addresses the user’s characteristics, their information seeking behavior, and the broader search context.

Highly detailed product listings at Comet Comet, where each individual result extends to over 300 pixels in height. Consequently, in many cases it is not possible to view more than two or three results at any one time. In practice, we need a balance that addresses the user’s characteristics, their information seeking behavior, and the broader search context.

More informative job listings at Reed

More informative job listings at Reed

Promotion of related content and products at Food Network    Pre-selecting good matches for each of the small number of items in the “short head” can deliver a substantial return on investment.

Promotion of related content and products at Food Network Pre-selecting good matches for each of the small number of items in the “short head” can deliver a substantial return on investment.


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