I love the motion. My favorite one is the first 'e' which I think looks like a fish "type", "typography", "font" - textural. I bet this would be an awesome font to use for a tattoo but incredibly hard!
(Visual-verbal connections) This image pairs a word with a related picture so that the message is clearer and expressed in a more creative way; this could be used in yearbook to make headlines more appealing
Take the opposite approach for a surprising take on words. Use white space and design around it for maximum appeal. This could be used with any color scheme and might be fun to do a time lapse of someone drawing around the words being advertised.