Think with Google

Collection by Ben Kamara

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Google Insights

Ben Kamara
70% of cruisers consulted a CRUISE LINE's WEBSITE during the decision-making process for their most recent cruise vacation.

Think with Google - Discover Marketing Research & Digital Trends

70% of cruisers consulted a CRUISE LINE's WEBSITE during the decision-making process for their most recent cruise vacation.

People - myself included - can't remember what it was like not to be able to do things BEFORE THEIR MOBILE WAS IN THEIR POCKET. Keith Ward, Unilever CMO

Think with Google - Discover Marketing Research & Digital Trends

People - myself included - can't remember what it was like not to be able to do things BEFORE THEIR MOBILE WAS IN THEIR POCKET. Keith Ward, Unilever CMO

People -myself included- can't remember what it was like not to be able to do things BEFORE THEIR MOBILE WAS IN THEIR POCKET.   Keith Wood Unilever CMO

Think with Google - Discover Marketing Research & Digital Trends

People -myself included- can't remember what it was like not to be able to do things BEFORE THEIR MOBILE WAS IN THEIR POCKET. Keith Wood Unilever CMO

We have to make sure everyone at every level of our business - from IT to retail - is working toward the COMMON GOAL OF REMOVING FRICTION FROM THE CUSTOMER EXPERIENCE.  Dennis Maloney, Domino's Chief Digital Officer

Think with Google - Discover Marketing Research & Digital Trends

We have to make sure everyone at every level of our business - from IT to retail - is working toward the COMMON GOAL OF REMOVING FRICTION FROM THE CUSTOMER EXPERIENCE. Dennis Maloney, Domino's Chief Digital Officer

Bumpers are designed to reach viewers in moments WHEN THEY'RE RECEPTIVE TO A QUICK, FOCUSED MESSAGE.  Ben Jones, Creative Director at Google

Think with Google - Discover Marketing Research & Digital Trends

Bumpers are designed to reach viewers in moments WHEN THEY'RE RECEPTIVE TO A QUICK, FOCUSED MESSAGE. Ben Jones, Creative Director at Google

57% of searches in I-NEED-SOME-IDEAS MOMENTS occur on mobile, up 35% year over year.

Think with Google - Discover Marketing Research & Digital Trends

57% of searches in I-NEED-SOME-IDEAS MOMENTS occur on mobile, up 35% year over year.

When people are ready to make a purchase, they want the item immediately. In fact 1 IN 3 say they expect items THAT SAME DAY.

Think with Google - Discover Marketing Research & Digital Trends

When people are ready to make a purchase, they want the item immediately. In fact 1 IN 3 say they expect items THAT SAME DAY.

80% of sports viewers say they use a computer or smartphone WHILE WATCHING LIVE SPORT on TV to do things like search for player stats and live scores, message other fans, and watch related videos.

Think with Google - Discover Marketing Research & Digital Trends

80% of sports viewers say they use a computer or smartphone WHILE WATCHING LIVE SPORT on TV to do things like search for player stats and live scores, message other fans, and watch related videos.

Of more than 30,000 people surveyed around the world, 66% said most ads in video-on-demand content are for PRODUCTS THEY DON'T WANT.

Think with Google - Discover Marketing Research & Digital Trends

Of more than 30,000 people surveyed around the world, 66% said most ads in video-on-demand content are for PRODUCTS THEY DON'T WANT.

85% of executives believe AI will allow their companies to obtain or sustain a COMPETITIVE ADVANTAGE

Think with Google - Discover Marketing Research & Digital Trends

85% of executives believe AI will allow their companies to obtain or sustain a COMPETITIVE ADVANTAGE

TRAVEL-RELATED SEARCHES FOR "TODAY" AND "TONIGHT" on mobile have increased by 150% over the past two years

Think with Google - Discover Marketing Research & Digital Trends

TRAVEL-RELATED SEARCHES FOR "TODAY" AND "TONIGHT" on mobile have increased by 150% over the past two years

A big change globally is moving away from TV dollars and investing HEAVILY IN DIGITAL BECAUSE THAT'S WHERE OUR CONSUMERS ARE.  Simon Atkins, Adidas North America Brand

Think with Google - Discover Marketing Research & Digital Trends

A big change globally is moving away from TV dollars and investing HEAVILY IN DIGITAL BECAUSE THAT'S WHERE OUR CONSUMERS ARE. Simon Atkins, Adidas North America Brand

Mobile searches related to "SAME-DAY SHIPPING" HAVE GROWN OVER 120% since 2015.

Think with Google - Discover Marketing Research & Digital Trends

Mobile searches related to "SAME-DAY SHIPPING" HAVE GROWN OVER 120% since 2015.

Today people have 2X MORE INTERACTIONS WITH BRANDS ON MOBILE than anywhere  else - that includes TV, in-store, and more

Think with Google - Discover Marketing Research & Digital Trends

Today people have 2X MORE INTERACTIONS WITH BRANDS ON MOBILE than anywhere else - that includes TV, in-store, and more

Failure is the byproduct of GOOD TESTING

Think with Google - Discover Marketing Research & Digital Trends

Failure is the byproduct of GOOD TESTING

70%of millenial Youtube users watched Youtube to LEARN MORE ABOUT SOMETHING OR HOW TO DO SOMETHING NEW.

Think with Google - Discover Marketing Research & Digital Trends

70%of millenial Youtube users watched Youtube to LEARN MORE ABOUT SOMETHING OR HOW TO DO SOMETHING NEW.