Lit Brothers was a moderately-priced department store based in Philadelphia, Pennsylvania. Samuel and Jacob Lit opened the first store at North 8th and Market Streets in 1891. Lit's positioned itself well as a more affordable alternate to competitors, Strawbridge and Clothier, Wanamaker's, and Gimbels. The store's slogan was "A Great Store in A Great City," and it was noted for its millinery department.