Dereciden Bizenelazım

Dereciden Bizenelazım

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Dereciden Bizenelazım
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using typography to remind drivers about the dangers of texting while driving. Traffic accidents due to texting while driving are increasing at the same rate as smartphone sales in Brazil. The letters A, S, I and T are presented in ways that show the impact one letter can have on the lives of drivers and people surrounding them. The Portuguese message, “Basta uma letra. Enquanto dirige, não envie torpedos”, translated in English, “One letter is all it takes. Don’t text and drive”. The…

Agency: Ogilvy, São Paulo, Brazil Mobile phone company Claro produced these eye-catching ads in Brazil warning people not to text and drive. "One letter is all it takes," reads the copy.