This looks like a museum floor tile where they put the directions to a certain exhibit which I think is really cool. It stands out against the normal brick, and is eye-catching whilst also being small and not really a big deal.
O: Gives me an idea for doing a wall vinyl design to go round a corner and protect the surface in high-traffic areas, like the top of the staircase. M: Simple vinyl design, efficient way-finding system.
"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.