LYFT Advertising Campaign - illustrated by Noma Bar. 42nd Street, New York, NY LYFT Advertising Campaign - illustrated by Noma Bar. Lorimer Street Subway, New York Ridesharing platform and transportation network Lyft is looking to rise above the gridlock madness with a new campaign that includes its first national TV ad and bold print and it largest out-of-home push to date. The outdoor campaign features whimsical car-themed illustrations from Israeli artist Noma Bar. The designer...