JOYCE-The paper is torn in a way that is difficult to be copied. The title and author's name are set in a simple, harsh, sans-serif—in black on a white background. The background is plain black, which allows reader focus on the main image. Also, it creates a strong contrast to the white background of title text. The publisher’s name, PICADOR ,is rotated and positioned to imply margins at the top of the page. Black, B 2011, A death in summer, Henry Holt and Co., New York.