Here's a peek at a beautiful branding project I've just finished. One of my favourite things about working on a branding project is the WHY behind every design decision. This totem logo design is inspired by Indian woodblock designs, because Michi is a yoga teacher and Thai-vedic consultant. It symbolises the body-mind connection: the lower diamond represents the body/earth, and the teardrop shape symbolises mind/growth. The two are intrinsically linked. The leaves honour the power of natu...
