Ottoman Turkey, Costumes, Medjmouaï Teçavir (1910s) Fruchtermann No. 111. Max Fruchtermann, 1852-1918. The most prominent early publisher of Ottoman postcards, at the age of seventeen he opened a frame-shop at Yüksekkaldirim Istanbul. It is hard to underestimate his role in the publishing scene that followed. He was one of the first "editeurs" (if not the very first) to create postcards depicting the Ottoman Empire.