The idea being this Coca Cola Light advert is that the new Coke is so 'light' it infact floats instead of falling downwards when being poured. Obviously it is just a play on the words but i think its effective and bring light humor to the advert.
This is another good example of an ad for cleaning solution where a shark is eating the stain. This ad makes perfect sense and is very creative which I really like. I also like the sharp blue color of the shark.