You've probably heard time and time again that thoughtfully crafting your brand is important. But, you may be lost on where to start or what move to make next. The key to creating a one-of-a-kind brand is covering all of your bases, from the names you give your products and services to th
Branding refers to the process of giving meaning to a specific company, product, service or individual by creating and shaping a brand in consumers’ minds. Linked below are the basics you need in order to build strong branding foundations.
One of the biggest things my clients struggle with is choosing colors for their brand. Everyday someone asks me “HOW DO I KNOW WHAT COLORS TO CHOOSE? THERE ARE SO MANY, AND SO MANY SHADES OF THEM ALL!” Trust me- I get it, and I’ve been there. It took me being in business for three months alone befor
If you are in the process of building your brand and a strategy to go alongside it then the first, most important element you need to have is brand clarity. Use my FREE brand clarity workbook to help you get really clear on what your story is, who your customers are and what makes you unique.