Creator economy

The dean of studies of the creative class has analyzed the rise of the Creator Economy to reveal which cities are winning—and how we can foster a broad middle class.

and how do you make it work for your brand? As somebody who uses social media, whether in a personal capacity, for your own brand, or as a digital marketer managing accounts for other people, you’re bound to have heard the term “creator economy.” This sounds exciting but perhaps a little intimidating to the uninitiated. ... Read more

If you have a favorite YouTube channel or TikTok influencer, then you understand the creator economy. The creators that drive the creator economy generally arise from the public. They don't have the financial backing nor the collective creative talent of Hollywood. However, they have something more valuable: knowledge of what the public wants. These creators produce content based on their own skills and the interests of the public.

The creator economy is continuing to grow and show no signs of slowing down. With the increased cash flow from brands and the higher demand for content, the creator economy is currently valued at $250 billion and is expected to reach $480 billion by 2028. According to a recent study by IAB, 44% of advertisers plan to increase spending with content creators in 2024. Additionally, brands anticipate increasing creator content budgets by 25% in 2024, and 39% of consumers watch more content now…

The creator economy is rising, but challenges abound.

Red Antler on Instagram: "The founders of CreatorDAO have set out to make the biggest, most ambitious bet on creators to date, using blockchain to capture the untapped market surrounding the creator economy. With a look and feel that centers on collaboration, connection, and encouragement, CreatorDAO shows that for creators, the best way up is together."

As lines between the creator economy and entrepreneurship blur, creators are taking a platform-agnostic approach and building brands on their own terms.

A recent in-depth report reveals the details of this shift and what we can expect in 2024, with it being currently valued at over $100 billion and involving around 300 million people worldwide.

A comprehensive guide on the creator economy, featuring 200+ platforms that empower creators today. Learn how to turn your hobby into a paying profession.

Are creator platforms enabling the 99 percent to chase their childhood dreams? Or are they helping the 0.1 percent expand their wealth?