Crown affair

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We won’t ever put something out into the world unless we’re confident our universe is, or will be, obsessed with it. One metric we use to determine this is asking: “Would we be devastated if this product runs out and we can’t get our hands on more?” So far the answer, for every single product, is a confident “yes.” The same goes for everything we currently have in development. Read more about our unique product development process from the woman behind it all today—via the link below. Crown Affair, New Routine, Product Development Process, Chief Marketing Officer, Digital Entrepreneur, Daily Rituals, Love Your Hair, Hair Starting, Product Development

We won’t ever put something out into the world unless we’re confident our universe is, or will be, obsessed with it. One metric we use to determine this is asking: “Would we be devastated if this product runs out and we can’t get our hands on more?” So far the answer, for every single product, is a confident “yes.” The same goes for everything we currently have in development. Read more about our unique product development process from the woman behind it all today—via the link below.

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