Culture branding

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the color scheme for different colors and names

For my thesis project, I imagined Ligo, a marketplace platform born out of the collaboration between UNESCO and WIPO, whose mission is to help indigenous communities combat cultural appropriation by giving them full control over their cultural heritage. To achieve this, it provides indigenous communities with a blockchain-based system to authenticate and protect their creations, create economic and professional opportunities, and raise public awareness of the cultural heritage of indigenous…

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the culture diary logo in different colors

The Culture Diary is delivered by the Greater London Authority, and uses an online database that can be accessed only by British cultural organisations and related Government Agencies…

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a heart with the words west tone on it

Landor on Instagram: "From meat packing to modernity, check out our fresh spin on West Loop, Chicago's loopiest neighbourhood: LINK IN BIO Famous for its award-winning restaurants, industrial history, and forward-thinking people the West Loop is quickly becoming Chicago's cultural and technological powerhouse. #Westloop #Chicago #Community #Destination #Branding #Landor @westloopco"

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an info sheet showing the different types of font, numbers and symbols in each section

The insights and thinking of the winning concept step far away from graphic design framework. Memotype, not logotype. Memography, not typography. Memoryment, not monument. It focuses on the function of memory in the 21st century. The visual form not on…

484
an assortment of green and orange stationery items on a black surface with matching envelopes

When implementing the idea for the design concept, we focused on the brand story, the cultural identity of the Tây Bắc region in general because these are the images associated with the birth of the Son Cuoc brand. Images of nature: mountains, forests, terraced fields or brocade motifs on items are used by us as materials and developed into the brand’s characteristic graphic motifs.

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the back cover of a book with an image of various logos and font on it

Ayoka is a media solution into production, photography and videography. Ayoka is a Yoruba word which means “one that brings joy”. Their goal is to be one of the biggest media agency in the world, becoming a global brand while helping clients tell a compe…

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