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Jungian archetypes

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Brand Strategy, Brand Identity, Brand Archetypes, Tone of Voice Examples and Exercises

Brand Strategy field guide with free resources and information on Brand Strategy, Brand Identity, Tone of Voice, and Brand Archetypes for your business.

Explorer is maar één van de zoveel archetypes. Door over de verschillende types te lezen, leer ik meer bij van wat het type 'Explorer' juist inhoud.

What's your brand archetype? Are you a Hero brand like GoPro, or an Outlaw brand like Harley Davidson? A Caregiver brand like Volvo, or a Regular Guy like Chevrolet? Archetypes are characters that are part of our collective story. In this infographic, learn how to anchor your brand's character with an iconic archetype people know and understand to create a brand that resonates, is authentic and connects with people.

Qual é o elemento que mais se repete na comunicação visual de uma marca? Logotipo? Cores? Tipografia?

Se você pensou tipografia, resposta certa. O motivo é simples: salvo raríssimas exceções, todas as mensagens e pontos de contato da marca precisam de texto para serem decifradas. E já dizia Paul…

The 12 Personality Archetypes: Which One Dominates You?

According to Jung, these personality archetypes exist in the collective unconscious (psychological inheritance) & regulate how humans experience certain things.

What Of The 12 Jungian Archetypes Best Describes You?

Our ego is the character we play in life. Even though we all play a different one (at least that’s what we think), there are 12 groups that can perfectly cover each person in the world. The famous psychiatrist and psychoanalyst Carl Jung, who founded analytical psychology, discovered these 12 archetypes. He believed that these […]

Inside Modern Day Archetypes: Dissecting the Caregiver

Archetypes are profiles of characteristics, behaviors and traits that define various groups of people. You can unlock limitless possibilities by finding your archetypes. This is about The Caregiver.

The Four Cardinal Orientations define four groups, with each group containing three types (as the wheel of archetypes shown above illustrates). Each group is motivated by its respective orienting...

The Four Cardinal Orientations define four groups, with each group containing three types (as the wheel of archetypes shown above illustrates). Each group is motivated by its respective orienting...

The Heroine's Journey: Examples, Archetypes and Infographic

Writers have the ability and responsibility to bring joy, hope and change to the world. Myths and archetypes are powerful tools for transformation. The Virgin’s Promise and the Heroine’s Journey are alternative narrative structures that can breathe new life into the stories we tell