Marketing company branding

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an info sheet with different types of brands and their logos on it's side

If your company advertises various products or services, your brands will most likely fall into one of these brand architectures. Which approach to take depends on your market segmentation and product portfolio. Here is a simple summary for each. 1. Branded House: Single master brand spans all products and services, creating a unified identity. 2. Subbrands: Main brand supports distinct products with unique identities under its umbrella. 3. Endorsed Brands: Independent brands are endorsed…

the differences between branding and marketing

In the business world, the terms branding and marketing are often used interchangeably. While they are closely related, they serve distinct purposes and have different roles in building a successful business. Understanding the difference between branding and marketing can help businesses create more effective strategies that drive long-term growth and customer loyalty.What is Branding?Branding refers to the process of defining your business’s identity. It involves shaping how your company is…

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