Morton salt

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The Morton's Salt girl from the 1950s Nostalgic Kitchen, Morton Salt Girl, When It Rains It Pours, Holding An Umbrella, Morton Salt, Umbrella Girl, Under My Umbrella, Retro Ads, Images Vintage

Like another female illustrator from 1950's Chicago, Joyce Ballentyne, who can claim a long-standing American icon as her own (she created the Coppertone girl), Lucia is responsible for the 1950's redesign of the Morton Salt girl as she would appear on millions of packages throughout that decade. I found two ads from the 50's of the Morton Salt girl - but this one, from 1952, looks like it came out of the Sundblom studio (or perhaps it is also by Ballentyne). I thought I had hit the jackpot…

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