Pringles logo

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the logo for pringles with a mustache and bow tie on it's head

In 1986, Mr. Pringle's face became rounder, his eyes become more apparent and his mustache was slightly changed. Minor changes were made to the logo in 1988; the shirt collar of Mr. Pringle is no longer visible and the apostrophe in "PRINGLE'S" was also dropped. This logo was brought back in 2011 for a series of "Rewind Edition" Pringles cans. Due to legal trademark issues, none of the previous logos were used in this edition. The apostrophe before the "s" was also removed. Mr. Pringles'…

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Mustachioed Gentleman Pringle Logo Design

Unlike the animal symbols we saw earlier, there is no specific reason behind the choice of the Pringles mascot. Known as Mr. Pringle, the mustachioed gentleman is just something that came to the company when they were leafing through the Cincinnati telephone book. Landing on the name of a street called Pringle Avenue in Ohio, they liked the name, and came up with a design to represent their brand.

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the word pringles written in yellow with an arrow on it's side

Brand Elements // Second, the range of Pringles' packaging has evolved beyond the "Original," rich-red canister to create more "usage occasions" for the product—and opportunities to increase sales. These moves have taken root through an integrated global marketing strategy that P&G executes to satisfy local market conditions in 140 countries. It all happens under the brand's umbrella promise of "irresistible taste and fun."

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