The electric company

Mine was the generation of "latch-key" kids who grew up in front of the TV, learning to read with Big Bird and Kermit the Frog, and dancing with Morgan Freeman and Rita Moreno on the Electric Company... I grew up watching CHiPS; Starsky and Hutch, Star Trek, BattleStar Galactica, and of course Happy Days, and Buck Rogers. I could go on for hours and talk about all the TV I grew up watching. I mean seriously, I am known at work as being the pop culture queen for the late 70's and 80's. If it…

Featuring stars like Morgan Freeman and Rita Moreno, 'The Electric Company' was a fab '70s TV show for kids too old for Sesame Street. With lots of humor and music, this troupe made reading fun.

The Electric Company

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A discussion of the Yogi Bear movie – and that unfortunately designed poster – led to other beloved children’s shows that had trippy opening title sequences.

The Electric Company TV show. We've been watching on streaming Netflix. Great for vocabulary expansion and reinforcing concepts related to grammar and mechanics in an enjoyable way for kids.

The cast members of "The Electric Company." Cast members are from left: Lee Chamberlin, Bill Cosby, Rita Moreno, Judy Graubart, Skip Hinnant, and Morgan Freeman.

Join us as we help build students' reading comprehension skills in this "Read to Understand!" professional development session from The Electric Company. Educators will learn more about the components of this session, which offer insights into the importance of reading comprehension as a key driver of literacy as well as ways to use Electric Company media to support new or existing lessons. Feel the power as you learn specific strategies for integrating Electric Company content into your…

Custom logotype for The Electric Company, a Chicago-based creative consultancy rooted in the power of story telling.