Think different

Uncover the catchiest slogans and taglines from some of the world's biggest brands, and find out what makes them so great.

think.

Think OUTSIDE the box

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.

Lucinda Whitney, Author of Sweet Contemporary Romance

I chose Apple's Think Different ad because of how it sort of nailed it's target audience of those people that were creative and doing something other than the "norm." Apple tried to convey that they weren't just a computer company, but something more, like the iconic figures that they used for their ads. They all shared that same common idea of pushing out something more than what everyone else was doing.

The ground rules for branding are rapidly evolving. Social media, content marketing, the younger generation, second screening, thought-leadership and the demographic shift are just some of the many things that are challenging brands to think differently. Creating and sustaining customer trust and loyalty is more difficult than ever before. Building relationships with consumers has never been more challenging, with so much competition for their attention. Look at the constant barrage of…