What at first seems like a simple box, delivers it’s layered impact upon unveiling.The top tray pulls away to reveal the contents of the bottom tray. The hinged construction delivers a dramatic display once opened.#packaging_design #packaging_dieline #dielines #design #shopping_bag #RIGID_BOXES
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Designer: Michael NguyenSchool: RMIT UniversityLocation: Melbourne, AustraliaProject type: Student ProjectA second year project to package a product into a high-end target audience. The brand identity developed is called 'Minori' meaning harvest in Japanese. The cloudy sake references rice growers of the Niigata region.