Wanted ads

In its latest recruitment campaign for the British Army, creative agency Karmarama has drawn upon both historic and very (overly?) contemporary references in a series of posters, TV, and radio ads titled, “Your Army Needs You.” Based on Alfred Leete’s 1914 recruitment poster, “Lord Kitchener Wants Y

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Foodbank on Behance

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McDonald's print ad

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Majid Al Futtaim has 24 shopping malls, 13 hotels, 240 hypermarkets, 318 cinemas and millions of customers. They wanted to launch a rewards app that unites them all. We had to convince 180 nationalities living in the UAE to download the app. To introduce the new loyalty program 'Share', we created a branded content music video with 4 different singers from the region, to show the importance of sharing in everyone's lives.

J. Walter Thompson created Female Tribes to change the cultural narrative around women, and specifically to champion Female Capital - the value that women bring to the world as women.

Check out this descriptive and engaging campaign by Indeed.com to represent the gender pay gap. Gender pay gaps are reflected in several different ways - in the number of leadership positions held by women, the salary offered to women for the same work as men, and other factors influencing the economic security of women. Indeed calls out the issue. What do you think of the campaign? #knowinglyselect #breakthebias #jobs #marketing #creative #recruitment #genderequality

Creative Advertising Campaign

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