Paul Poiret (1879-1944) established his own Paris fashion house in 1903. He designed flamboyant window displays and threw legendary parties to draw attention to his work; his instinct for marketing and branding was unmatched by any previous designer.
Paul Poiret | top: black satin + embroidery + sequins + metal + rhinestones | skirt: red silk brocade | Paris, France | c. 1920
At the Met "Le Bal" Paul Poiret designed beaded shoes 1924 Detail
Café de la Danse: Paul Poiret
Paul Poiret fashion design
Dress ca. 1925 Paul Poiret (French, Paris 1879-1944 Paris) Medium: silk, leather (hva)