Kerem Kazezoğlu

Kerem Kazezoğlu

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The Samsung pop-up store has been installed as a temporary store in  February 2016 to support the Germany-wide launch of the Samsung Galaxy S7  smartphone.

The main design element was the use of strong black and white contrasts in form of a tunnel-shaped installation that has a kind of "pull" effect on the customer and almost "ropes" him/her into the Store.