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Informative and interesting articles about all aspects of local search engine optimisation
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For the local business it is very important to give Google as many clues as possible as to where you are located. For Local SEO it is really important to have your NAP (Name Address and Phone Number) correctly location on your site. There are many ways to do this, one option of laid out below: Install the following Name Address and Phone Number code hCard This is a specific type of code that displays your Name Address and Contact details in a for

Local listing is one of the best way to improve the rank of the website on local internet So add your business now!

A look at the data at the end of 2014 is sure confirmation that as a business it is vital for a business to operate through Social Media. Though data for the UK may be scarce and hard to find; information on the activities of our American cousins is bountiful and shows a world wide trend. Image From Flickr by gavinllewellyn

Recognizing the Importance of Social Media and Business. 48 Significant Social Media Facts, Figures and Statistics Plus 7 Infographics

Setting up a good quality Google Places listing is THE first thing a local business should do to market themselves locally online. People click on Google Places listings over and above the natural listings because the business address and customers reviews are shown, and people like to buy from highly regarded local firms. This post explains how to set up a good quality Google Places listing that will fly for your business. First Steps t

Restaurant SEO can bring traffic to your restaurant website and revenue to your restaurant. See how you can take advantage of restaurant SEO.

Get a good blog going and the visitors will arrive in droves. A regular well written blog is one of the best ways to get people coming to your website; it will help people find you on the web which will ultimately earn your business more money! We recommend that all our local business clients write a regular blog, and the great thing is you can do it yourself. 1. Make Time, Start Early A mistake made over and over is that people just don’t make

Get actionable advice from 10 experienced business owners and digital marketers who share tips that will help you improve your content marketing efforts.

Having officially been in the been in the SEO industry for a relatively short period of time, it still staggers me how the UK SEO industry still seems to turn its nose up at SEO for small business. SEO conference after SEO conference runs through all sorts of great stuff about building great content, relationships and links, but with strategies that take serious amount of time and investment, which for the small business are just out of reach!

Having been in the been in the SEO industry for 18 short months it still staggers me how the UK SEO industry still seems to turn its nose up at SME's.

The following highlights some of the key criteria for ensuring a web page is correctly and effectively written for both visitors and search engines. (1) Fundamentals of SEO Copywriting The page must be naturally written for the page title and read well for the user Copy for the page must be original The keywords to be included within the text spread evenly throughout the page The number of times the keywords in the copy are used should relate

Can social media networks improve the health of its elderly users? Here is research that suggests the answer is "yes"

This post is a brief introduction to Blogs for the Small Business Owner. A blog is a very good way to publicise your web-site, but like any marketing activity you will get out of it what you put in. A half-hearted blog post every 3 months will basically just be a waste of time, but well written, interesting and regular blog posts can add a great amount of value to your site and ultimately drive you more visitors, leads and business. What is a blo

This post is a brief introduction to Blogs for the Small Business Owner. A blog is a very good way to publicise your web-site, but like any marketing activity you will get out of it what you put in. A half-hearted blog post every 3 months will basically just be a waste of time, but well written, interesting and regular blog posts can add a great amount of value to your site and ultimately drive you more visitors, leads and business. What is a blo

This post is a very brief and beginner focused summary of the first social media services I set up for small businesses; by the end of this post you will know which are the primary services to set up as a small business with some tips on how to best do this. Why use social media? Social media (Facebook, Twitter, LinkedIn etc.) are tools that should be used by the majority of small businesses. From personal experience I know that one of the primar

Small business SEO begineers guide - Social Media offers a cost effective marketing tool and these are the first services I offer to small businesses.

This is a very quick tutorial on how to set up a new Google account, this is really easy and should take 10 minutes at the most. To be able to have access to the whole raft of services you need a Google account, services may include: Gmail, AdWords, Google Docs, Places, Analytics, Webmaster Tools to name but a few. So to set up a Google Account just follow the following steps: Go to www.google.co.uk Click Sign In in the top right hand side Then c

This is a very quick tutorial on how to set up a new Google account, this is really easy and should take 10 minutes at the most. To be able to have access to the whole raft of services you need a Google account, services may include: Gmail, AdWords, Google Docs, Places, Analytics, Webmaster Tools to name but a few. So to set up a Google Account just follow the following steps: Go to www.google.co.uk Click Sign In in the top right hand side Then c

The purpose of this post is to briefly give you some pointers as to how to get your customers to give you good reviews on Google Maps and Places, a very effective way of improving your search engine rankings in Google. Google Maps listings are now integrated within the results from a general Google search, so getting to the top of these listings can mean getting to the top of Google within your area. Lots of good customer reviews are a good way t

The purpose of this post is to briefly give you some pointers as to how to get your customers to give you good reviews on Google Maps and Places, a very effective way of improving your search engine rankings in Google. Google Maps listings are now integrated within the results from a general Google search, so getting to the top of these listings can mean getting to the top of Google within your area. Lots of good customer reviews are a good way t

Online Directories The following post is a very brief introduction to web directories for Small Business and which ones we recommend registering with. It has been the practice of many SEO companies over the years to register clients with sometimes thousands of web directories. This practice is now not only ineffective for your SEO efforts, but due to changes made in 2012 to their algorithm can actually have a negative impact on your efforts. T

UK Directories for Local Business – the first I’ll register with

One of the most significant keys to creating a successful search engine optimisation campaign is finding a way to ensure that Google trusts your website. There are a number of ways to try and achieve this goal but one of the most highly respected methods is ensuring that your website is listed on the DMOZ Directory. Whilst not packing quite the same punch that it used to previously, DMOZ is still the most respected online directory available and

A DMOZ directory listing can play a key role when aiming to achieve a successful search engine optimisation campaign for a website.

Online Customer Reviews Online customer reviews are a key part of a small businesses local SEO strategy; we all like to find out what others think of a product or service so Google has integrated this into their algorithm for ranking local businesses. Google takes into account customer reviews on its own Google Places platform as well as certain other directories, click on the thumbnail to see this on a Google Places listing: Where should we ask

Online Customer Reviews Online customer reviews are a key part of a small businesses local SEO strategy; we all like to find out what others think of a product or service so Google has integrated this into their algorithm for ranking local businesses. Google takes into account customer reviews on its own Google Places platform as well as certain other directories, click on the thumbnail to see this on a Google Places listing: Where should we ask

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