medya

medya

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How Much Data is That? [INFOGRAPHIC] <--- I've needed this for years

Computer Education World. Desktop Computer Information That You Cannot Live Without Any Longer. Why do you want a new desktop computer? To learn more about finding and purchasing the best

This is a great example of what Johanna Blakely describes as companies looking at you're psychographics instead of demographics. Her argument is psychographics are a better way for companies to create a target audience. These psychographic descriptions are found by monitoring ones website history, which she argues is a better way for companies to advertise to a particular audience than demographics. -Jordan E.

Marketers have built a temple that needs to be torn down. Demographics have defined the target consumer for more than half a century — poorly. Now, with emerging interest graphs.