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The luxury fashion industry has been moving towards exciting and daring campaigns lately, especially in terms of watchmaking brands. Nowadays the market it’s not just about artisan approaches to craft but also a history of can-do, daring attitudes.

swatch

Swiss made, the Swatch watch A TOUCH OF FUCHSIA features a quartz movement, a silicone strap and a plastic watch head. Discover more Originals Chrono Plastic on the Swatch Canada website.