Ji Lee creates typographic illustrations that cleverly relate to the words themselves for his Word as Image series. Logos that involve words can often be playful with elements close to typographic, creating a new way to perceive the message.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
Milk by Justin Ross Tolentino.Really impressed and amazing packaging, one of my favorites. Very creative.== created repetition of milk bottle shapes gives a direct, straightforward idea of what the brand is.