I like how they used the tip of the pencil to recreate the shape of a mountain. This provides a new perspective. Using the pencil to recreate a scene that relates to the Swiss brand (i. the Swiss Alps).
Loved the simple concept in this poster. The eye drifts naturally downward into the shadow of the Legos. A great ad that symbolizes the imagination that Legos foster. Best of all it conveys this this with absolutely no banner design