Marketing Strategy is a beautiful thing… when you do it well you will have highly qualified, ideal clients, coming into your business ready to hand over money before they know exactly what it is you are selling.
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Every sales manager believes that if they hire good people and train them well, they will do the right thing. They will, but they will do the right thing for them. The secret to keeping your team focused is to ensure that what is right for them is the same thing that is right for you. Here are five steps that will help you achieve that common focus.