This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
These use of multiple z's which is often placed with the idea of sleeping, help emphasize the word Lazy. Even though lazy isn't spelled with multiple Z's the reader can figure out what the word is due to the subscript z's.
The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.
This is example for typography design. I like that design since it is so creative typeface using the glass shape for "g" even though the design is really simple. I've got inspiration when I do assignments for typography design class.