This element of design is Negative Space. The hand isn't actually holding anything. It implies that there is a light bulb in the empty space. Negative space guides your imagination to finish the image.
The poster comments on the subject (racism) in a non-direct way, trying to invoke the reader visually into the inevitable conclusion. It has multiple reads, that provoke critical thinking and raise awareness on the subject and its results globally.
WHITE SPACE: I love the simple style of this poster and how an image is made just using the hand and the screw. I think that it works well with the space and there is a focus point in the middle of the design.
Think Sign, Graphic Print, Blue Print Art, Wall Decor, Vintage Light Bulb, Illustration Print, Wall Art Vintage, Original Art, Top Selling
This anti pepsi ad is a great example of semantic memory. You automatically know that this is the pepsi logo because of brand awareness. This shows that soft drinks such as this can make you fat so you must be careful what you put into your body.
I really like the thought of the aliens having a connection to Egypt. I could base the theme on the theory of aliens visiting earth centuries ago and their printed clues to their existence on Egyptian art and hieroglyphs.