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Lead Magnet
🧲 And what's the purpose? A lead magnet is something you, as a marketer, give away for free to someone who has opted to receive it! 📧 In exchange for the free item, they are giving you some sort of information, usually name and email address. This person is now a "lead" or potential customer. 🧲 The idea behind the magnet is to attract interest while giving value! At the same time, you've just added them to your email campaign and can continue to reach out! 📥 A lead magnet can be a…
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