Plain, functional graphic design is highly topical. Amidst the visual opulence surrounding us today precisely condensed posters or the carefully composed systems of symbols used in airports seem spectacular. Back in the 1960s pioneering achievements of this kind formed the basis for the international success of Swiss graphics. With founding fathers such as Josef Müller-Brockmann, Karl Gerstner or Armin Hofmann, reduced design under the name “Swiss Style” developed into a movement that…