If You Say Something Is “Likely,” How Likely Do People Think It Is?
Why you should use percentages, not words, to express probabilities.
6 Sampling Techniques: How to Choose a Representative Subset of the Population - Atlan | Humans of Data
The best surveys keep target population at the core of their design. Learn about 6 effective sampling techniques that help you account for your population.
Respectful Collection of Demographic Data
Demographic data may be critical to your mission. This article establishes guidelines for respectful design and language for collecting demographic data.
The gender identity terms you need to know
Man, woman, and transgender are just the beginning
For Weighting Online Opt-In Samples, What Matters Most? - Pew Research Center Methods
A growing share of polling is conducted with online opt-in, or nonprobability, samples. This trend has raised some concern within the industry because, while low participation rates pose a challenge for all surveys, the online opt-in variety face additional hurdles.
“Your Survey is Biased”: A Preliminary Investigation into Respondent Perceptions of Survey Bias | Published in Survey Practice
By Adam Mayer. Collecting survey data has become more resource-intensive as response rates have declined. Contemporaneous to the decline in response rates has been a ...
18 Data Validations That Will Help You Collect Accurate Data - Atlan | Humans of Data
Errors are inevitable. How can you avoid them? Here's a comprehensive guide on how to build data validations into any survey to collect accurate data.
Common Rating Scales to Use when Writing Questions
One of the most frequent mistakes I see when reviewing questionnaires are poorly written scales. Novice survey authors often create their own scale rather than using the appropriate common scale. It's hard to write a good scale; instead you are better off rewording your question slightly so that you can use one of the following.
A guide to writing open ended feedback questions
There are various goals to an open ended question but in most cases it is not about the volume of feedback but about the quality. Whether you are trying to get respondents to be analytical, creative or spontaneous, the biggest challenge you face is encouraging people to think and think in the right sort of ways. The average respondent spend 15 seconds answering the average open ended question, and you get on average of 5 words. Five words might be enough if it constitutes meaningful…
11 Things Everyone Should Know About Piloting a Survey - Atlan | Humans of Data
Piloting a survey doesn't have to be hard. Use these piloting tips and daily schedule to make the process smoother and help you collect better data.