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by Paula Scher

by Paula Scher

Bard College Center for Curatorial Studies and Art in Contemporary Culture

Bard College Center for Curatorial Studies and Art in Contemporary Culture

Paula Scher's new identity for Queens Theatre forms the letter 'Q' from simple shapes used as containers for imagery.

Paula Scher's new identity for Queens Theatre forms the letter 'Q' from simple shapes used as containers for imagery.

Paula scher | Paula Scher AIGA by ~kidagara on deviantART

Paula scher | Paula Scher AIGA by ~kidagara on deviantART

•	Paula Scher  o	Famous for her typework  o	She takes type off of the page and into the world  o	Focuses on how type works in the space as opposed to how it “just works”  o	Would put type in the floor which would then run up the sides of walls and buildings  o	First and only show to not have a logo

• Paula Scher o Famous for her typework o She takes type off of the page and into the world o Focuses on how type works in the space as opposed to how it “just works” o Would put type in the floor which would then run up the sides of walls and buildings o First and only show to not have a logo

"...I just hated Helvetica." - Paula Scher by onetwentythree, via Flickr typography hand drawn type

"...I just hated Helvetica." - Paula Scher by onetwentythree, via Flickr typography hand drawn type

Redesign of a classic poster inspired by Paula Scher. MFA Project.

Redesign of a classic poster inspired by Paula Scher. MFA Project.

Poster for the year 2003 designed by Paula Scher.  : Pentagram's Forty Posters for Forty Years

Poster for the year 2003 designed by Paula Scher. : Pentagram's Forty Posters for Forty Years

The Public Theater Poster by Paula Scher

The Public Theater Poster by Paula Scher

The Public Theater 2016-2017 season poster.

The Public Theater 2016-2017 season poster.