Hand-lettered design for James Joyce’s Ulysses by Ernst Reichl, said to be influenced by the paintings of Piet Mondrian. An example of DUST JACKETS, Idea # 37 of 100 ideas that changed graphic design.
Ad for Lucky Strike Cigarettes- basically saying that if you smoke you will lose weight - Ah, all tobacco is toasted. I guess saying it was toasted made it sound wholesome and good for you. Oh, the lies people were/are fed.