Incia launched a new household cleaner series which contain herbal ingredients and are produced by completely natural methods. Packaging design alternatives inspired from water flow were prepared for Incia household cleaners. Special details were added to the designs for an easy grip with wet hand. Green caps were preferred referring to herbal essences in the products. #packaging #bottle #design #household #industrialdesign #tasarist #natural #green #stylish #cleaner
A packaging design based on “powerful woman” concept was prepared. As “value for money” is an important concern of economy segment, visual appeal was increased preserving sizeable look of the bottle. The design was heated with silk fabric wave alike details. Feminine look and ergonomics were supported with curvy form of the bottle. Cap was designed in a more masculine style to emphasize clean up performance of the product. #packaging #bottle #design #awarded #shampoo #industrialdesign
To emphasize the difference and “precious” image of the series, black was preferred as main colour. Feminine and soft form of the bottle was heated with fabric wave alike details. Flower figures were applied on bottleneck to give “pure perfume effect is just below the cap” message. Fragrance was also referred with flower visuals applied on the labels. #packaging #design #bottle #softener #premium
Green leaf texture used as background emphasized naturalness, while sparkling tea glass highlighted localness and performance. To demonstrate specially designed icons which describe product’s benefits, a separate space was created with die cut track.
“Value for money” is the most important factor of economy segment consumers. In order to meet “value for money” expectation of target audience, a special icon was used. Technical visuals which can alienate consumers were especially avoided. Renewed logo and vibrant colors differentiated the product on the shelf. #packaging #graphic #flexible #design #awarded