The image is a brown owl made of coffee beans, with coffee cup eyes. The wrapper is at the bottom right, that explains "extra strong". The coffee cup eyes are big and bold to express the coffee's strength.
Brilliant Nike bench by ad creatives Anna Echiverri and Annie Chiu. This plays on nikes slogan of "just do it" in that its saying just carry on and push for your best. There is no need to take a break as you are able to carry on running etc.