Prepare your back-to-school email marketing now – the season will be here sooner than you think – so you can drive the most revenue from your emails.
New senders or senders with a new dedicated IP address have questions about how to best warm up the IP addresses or why a warmup is necessary. We can help.
In this Q&A with expert Caroline Riddle from Windsor Circle, understand the ins and outs of data science and the impact email marketers can make with it.
Responsive design vs. fluid design: Ever wondered which one is better for your emails? Our campaign production expert sheds light on the way to go.
We curated some of our top Q's & A's for this post on how to boost engagement within emails. Read and get our take on what can help your email be a success.
How do coupons help email marketers in the evolving digital age? To see how digital coupons are driving email remarketing campaigns, check out this Q&A.
Knowing the perfect send time is different for every email marketer, which is why we set out to test our own emails. Step-by-step, here's what happened.
The Canadian Anti-Spam Law (CASL) imposes penalties on those who don't follow rules around email permission and IDs. A sender just got the first CASL fine.
To make sure everyone saw our new email design, we sent a different subject line to our non-openers and this is what happened to our email engagement rate.
When ISPs reveal how they approach booting inactive subscribers from their own lists, it's time to listen. Ready for a less painful list-cleaning tactic?
When done correctly, email retargeting campaigns are the most engaging messages you can deploy, as they’re based on precise customer behavior.
Retail email marketing means following a customer throughout the journey with your brand. Implement a few solid concepts to see big c
We’ve outlined the top 5 retail campaigns for 2015 – utilizing data analysis, personalization, behavioral targeting, real-time emails and more.
Here’s a list of email marketing resources we recommend using in 2015. Trends, studies, tools and guides all at your fingertips. It's the little things.
During a time when video in email best practices is a hot topic for marketers, the National Aquarium sends an email with an awesome workaround. See it!
We all know we should be getting them, but the road to amazing email engagement metrics is a rough one. This Q&A offers some pointers and strategies.