In this Hard Rock Cafe ad, the design has combined a fork - standard eating tool - with a hand symbol that is common at rock concerts. The visual language in this image is the hard rock edge for this dining experience.
The idea being this Coca Cola Light advert is that the new Coke is so 'light' it infact floats instead of falling downwards when being poured. Obviously it is just a play on the words but i think its effective and bring light humor to the advert.
Heinz ketchup poster - in this poster, designer put the stalk of tomato on top of the ketchup bottle to represent tomato. Designer used just two elements(ketchup bottle and tomato top) but now it show new aspect from that. It's simple but smart.