Graphic Design, packaging and branding for o r i g i n on Behance by Marina Porte Barcelona Spain curated by Packaging Diva PD. This coffee has developed a reputation that has made it one of the most expensive and sought-after coffees in the world.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.