InfoCepts- This Dashboard enables retailers to understand the probability a shopper will purchase one or more items, given a set of items previously purchased or in the shopping "basket". The dashboard is used to make decisions about Product Promotions, Placements and Product Displays, Store Segmentation, Customer Segmentation and Targeting. The major KPIs include No. of Baskets, % Support and % Confidence. The dashboard also provides Affinity analysis by Region, Department and Item.