bookstore Mint Vinetu ad campaign "Become someone else"..."Pick your hero at MintVinetu"
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42 Kickass Ambient Advertising Examples for 2014 Guerrilla Marketing Photo
This emotionally-jarring PSA lets shoppers see themselves as heroes for hungry children. Maybe this will encourage them to spare a small bit of the massive amount of food they buy to give to less-fortunate kids.
Advertising inspiration: this image is not what you think it it, but rather clever advertising and simple photography.