Folgers Coffee displayed a pretty creative guerrilla marketing campaign by covering the city street's manholes with images of a top of a cup of coffee. When the steam rose from the sewers below, it appeared that a fresh cup of coffee was steaming up.
Inspirational - as you can see from this Coop knonsum ad it shows pair of lungs using vegetables, and tells us that you that this company has on all vegetables, this implies eating vegetables will make you healthier than someone who doesn't.
Creative posters designed for Mint Vinetu bookstore in Vilnius, Lithuania promote classic literature and show the power of books. Created by LOVE agency, clever posters encourage people to read books and experience the life of the main characters.
Gruesome image draws me into the equally jarring message, but I don't think a mutilated pen was the best way to communicate the message. Not many people treat pens as brutally as journalists in prison are treated, so there's some disconnect